After the Toyota Prius posting its best-ever December in 2010, Toyota execs are pledging that their Prius brand or hybrid vehicles will be the best selling cars in America by 2020. In December, the Toyota moved over 15,000 units last month and over 140,000 total units for 2010, or 8% of Toyota's total US sales. That's a 0.9% increase over 2009.
After the major increase in sales, the Japanese auto maker decided to start working on a line of vehicles that will hold the Prius name, including an MPV and possibly a crossover. There is also a Plug-in Prius coming this year. Toyota has capitalized on the hybrid market making the Prius the best-selling hybrid vehicle in America today. Bob Carter, Toyota America's VP of Sales, told Auto News that the Prius nameplate "will be the #1 selling vehicle in the US by the end of the decade." With only 9 years to go, that's a lot to ask for. We think Toyota can pull it off.
With the new onslaught of green vehicles and technology emerging in the auto industry, Toyota's Prius also has to compete with a slew of hybrid cars and plug-ins from other auto makers. Recently we have seen new vehiclesof both foreign and domestic hybrid cars and ranging from affordable to insanely expensive and luxurious. The amount of electric cars and hybrids from major automakers (not to mention start-ups) hitting the road in the next few years doesn't make Toyota's claim any easier to fulfill.
Despite overall Toyota sales being down slightly, and the Camry and Corolla still managed to take the 3rd and 5th best-selling vehicle positions for 2010, Prius is still sitting pretty with the majority of hybrid car shoppers.
Test drive an all new Toyota Prius now at Toyota of North Charlotte - 13429 Statesville Road Huntersville, NC 28078.