2018 Prius Prime

It’s Prime time. Efficiency has no limits.

The all-new Prius Prime is the most efficient car in its class, with an EPA-estimated 133 MPGe. What makes it so superior? Every last detail has been optimized to make it both advanced and efficient. Its cutting-edge, lightweight materials, combined with its proven hybrid technology, all work harmoniously to enhance performance while maximizing—and redefining—efficiency.

EST. MPG 54/133
$27,100* starting msrp
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Fun EV Mode driving

The power of using less to get more. Prius Prime features a Toyota-first dual motor drive system that uses both motors to propel Prime. The result is a boost in acceleration feel, improved efficiency and the added benefit of EV Mode at full highway speeds. It helps deliver an exhilarating experience and makes the drive toward tomorrow even more exciting.

Double-wishbone rear suspension

Prime’s all-new double-wishbone rear suspension helps you master those tight corners with ease. Its revised design expands cargo area space, which means you get an improved ride that’s smooth and responsive with enough room to do more.1

Confident ride

A solid chassis means Prius Prime was built to be confident. With increased torsional rigidity from laser screw welding, high-tensile-strength steel and uniquely shaped frame structures, Prime offers a ride that’s comfortable, yet ready to take control in and out of every corner.

Lower center of gravity

The low-slung design of Prime’s chassis is built with a lower center of gravity. Its responsive suspension and well-balanced weight distribution results in fun-to-drive agility that wants to hug every curve of the road.

1Cargo and load capacity limited by weight and distribution.

Class-leading efficiency

More efficiency. More potential. Every last detail of Prius Prime has been optimized to help make it the most advanced – and efficient – Prius yet. Cutting-edge, lightweight materials, proven hybrid technology and an optimized Plug-in Hybrid Vehicle (PHV) system all work together to help Prius Prime reach an impressive, class-leading EPA-estimated 133 MPGe2 3. Prime continues to raise the efficiency bar with a class-leading EPA-estimated total driving range of 640 miles4 3 to help you challenge what’s possible. Reaching these outstanding ratings is easy with Toyota’s legendary hybrid technology that invites you to do even more.

Intelligent drive coach

This available intelligent technology, called Predictive Efficient Drive5, helps boost fuel efficiency by learning your routine stopping patterns. When approaching a recorded stop, an icon will display on the map of the navigation system and suggest the optimal time to release the accelerator. Regenerative braking also activates sooner to recover more energy for the hybrid battery.

Lightweight materials

No detail is too small as Prime’s rear hatch is made of strong yet lightweight carbon-fiber-reinforced polymer, a first for Toyota. This material allows for advanced performance, and makes opening and closing the hatch effortless. Advanced materials like these help increase efficiency and elevate your drive.

EV/HV/EV Auto drive modes

Prime offers three driving modes so that the driver stays in control: EV Auto Mode6, EV Mode7 and HV Mode. EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions to optimize your efficiency. EV Mode relies on EV driving to maximize efficiency, all the way up to full highway speeds. HV Mode efficiently combines the gas engine and EV power from the HV battery to drive prime.

22017 Prius Prime EPA-estimated combined MPGe. Actual MPGe will vary depending upon driving conditions, how you drive and maintain your vehicle, and other factors. Battery capacity will decrease with time and use. For more information, see fueleconomy.gov

3Based on fueleconomy.gov non-luxury plug-in hybrids, as of September 2016. Actual mileage will vary.

42017 Prius Prime EPA-estimated range rating when fully charged and with a full tank of gas. Excludes driving conditions. Actual mileage will vary.

5Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Effectiveness depends on many factors. Depending on the conditions of roads, vehicles, weather, etc., Predictive Efficient Drive may not work as intended. See Owner’s Manual for details.

6EV Auto Mode requires some level of charge to activate EV drive, and will trigger the engine as the battery drains, especially when accelerating. There are limited driving conditions—largely due to climate and temperature—that may require EV Auto Mode to turn off. See Owner’s Manual for details.

7CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in EV Mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving. Prime’s EV Mode has an EPA-estimated driving range of 25 miles, allowing it to work under certain conditions at full highway speeds. EV Mode range will vary and is dependent upon many factors, including charging practice, driving style, road/traffic conditions, outside temperature, air conditioning control levels, payload/cargo weight, proper tire pressure, vehicle maintenance and battery age. Battery capacity will decrease with time and use. See Owner’s Manual for details.

At-home charging

Prius Prime makes charging at home simple and more convenient than ever. In fact, there’s no need for special equipment – the charging cable is included, and it takes less than five-and-a-half hours to get a full charge using a standard household outlet8 9. And charge scheduling allows you to schedule your charge in advance, allowing you to take advantage of off-peak electricity rates. You can forget about range anxiety – when your battery is low, and with gas in your tank10, Prime can reliably get you where you’re going with its proven gas hybrid engine.

Public charging stations

Maximize your efficiency by charging your Prime as often as possible. Public charging stations can provide a quicker charge so you’ll only need approximately two hours and ten minutes for a full charge from a 240V outlet. You can search for nearby charging stations – including tens of thousands of ChargePoint stations – on the available 11.6in. HD multimedia display or on your smartphone through the available Prime apps.11

Smart charging cable lock

The available charging cable lock gives you peace of mind when you charge up at a public charging station. The charge port has been equipped with a lock mechanism to help keep your charging cable securely locked so that your charge won’t be interrupted. When you’re ready, it will only unlock when your Smart Ket is present.12


ChargePoint is one of the world’s largest and most open charging networks. Plug in and charge at tens of thousands of spots nationwide (at work, around town and out of town). Plug in to maximize your efficiency, your range and value – approximately 60% of ChargePoint stations are free to use. Also, take advantage of complimentary charging from Toyota. New Prius Prime owners receive up to 100 days or up to $100 of complimentary charging, whichever comes first. For more information, please visit http://www.chargepoint.com/drivers/offers/toyota/.11

8Charge time is for standard 120V outlet. Always plug-in in accordance with Owner’s Manual.

9A heavier-duty wall receptacle with GFCI (Ground-Fault Circuit Interrupter) and a dedicated circuit are recommended but not required.

10Never let Prius Prime run out of gas.

11Requires active subscription to Safety Connect ® and download of Entune ® App Suite to compatible smartphone.

12The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.

Remote Climate control

Take control and use your smartphone with the available Prime apps,13 including the Remote Climate app.14 This way, you can check your Prime’s current temperature setting and change it to your liking – all before you even get in. When Prime is plugged in, the power used for the Remote Climate is pulled straight from the grid so your battery keeps its charge. Now your comfort is always within reach.

Prime apps

Tap into convenience. The available Prius Prime apps13 give you direct access to your Prime from anywhere. They make it easy to schedule a charge, adjust the climate control, look for a charging station, locate your vehicle, and much more – all through your smartphone.

Intelligent Clearance Sonar with Intelligent Parking Assist

As you park, available Intelligent Clearance Sonar (ICS)15 is designed to scan for stationary objects like walls or posts that are within close proximity. If Prime anticipates a collision, an audible and visual alert will politely notify you, engine or motor output will slow down, and if needed, brakes will automatically be applied to help bring Prime to a halt. Available Intelligent Parking Assist (IPA)16 helps you navigate and conquer those difficult parking situations. Prime will automatically control the steering wheel, while you control the gas and brake, and help guide you into an open parking space.

13Requires active subscription to Safety Connect ® and download of Entune ® App Suite to compatible smartphone.

14Maximum operation duration of this system is ten minutes. System may not operate if the hybrid battery is under load or if the battery charge is low. While plugged in, this system operates using power from grid. See your Owner’s Manual for further information.

15Intelligent Clearance Sonar (ICS) is designed to assist drivers in avoiding potential collisions at speeds of 9 mph or less. Certain vehicle and environmental factors, including an object’s shape and composition, may affect the ability of the ICS to detect it. Always look around outside the vehicle and use mirrors to confirm clearance. See your Owner’s Manual for further information.

16The Intelligent Parking Assist system requires driver brake control. Always look around outside the vehicle and use mirrors to confirm clearance.

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About The 2017 Prius Prime
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*MSRP excludes the Delivery, Processing and Handling Fee of $865 for Cars, $940 for Small/Medium Trucks (Sienna, RAV4 Gas, RAV4 Hybrid, Highlander Gas, Highlander Hybrid, 4Runner and Tacoma), $1,095 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.

Toyota of North Charlotte 35.4012949, -80.8532796.